Dirty hands and full tummies- meeting a celeb chef and having half term fun at Innocent #SowAndGrow

My children are big fans of Innocent products and treat any opportunity to visit the company's HQ, Fruit Towers, in London like most children would approach a trip to a theme park.

A recent blogger event there had such an impact on Grumpy he wrote a poem about it. It was very deep. I won't bore you with it but suffice it to say he obviously found it memorable.

When they found out they had been invited back to Fruit Towers to learn more about the new #SowAndGrow campaign my youngest three were beyond excited. So excited in fact that my 9 year old daughter turned down an invitation to a birthday party so she could attend.

children planting seeds #sowandgrow

So what's this Sow and Grow campaign?

Well. Innocent drinks has teamed up with television cook and mum of one, Lorraine Pascale, to get kids excited about eating healthy fruit and veg by growing their own.

The campaign aims to gets kids out in the fresh air, sticking their hands in some dirt and having fun with growing their own veg.  It's a fact that children who grow their own food are more likely to eat fruit and veg, show higher levels of knowledge around nutrition and are more likely to continue healthy eating habits throughout their lives.  


Lorraine is a passionate supporter of the campaign, and has grown her own produce for years having grown up on a farm in Devon.  She said:“As a mum, I know how difficult it can be to get kids to eat their all-important portions of fruit and veg. For me, one of the best ways to get kids excited about the healthy stuff is to get them involved in making their own food – and that starts with growing their own."


Innocent has run the Sow & Grow campaign in Ireland for the past 4 years, teaming up with the charity Grow It Yourself to help provide 20,000 children up and down the country with everything they need to grow their own fruit and veg in classrooms, and this spring innocent and Grow It Yourself are bringing Sow & Grow to the UK.

Over 3300 British schools have already signed up to get their very own free growing kit full of seeds, info packs, recipe sheets and lesson plans to help teachers incorporate healthy eating in to their lessons.
Throughout the campaign, kids are being encouraged to upload their photos and growing diaries to be in with the chance to win monthly prizes from innocent and see their classroom crowned as Sow & Grow champions.

watering cress seeds
During their trip to Fruit Towers my youngest three enjoyed trying to identify which veg came from which seeds (I failed to identify carrot seeds!), donned blindfolds to dig into a sack of dirt to identify hidden veg, did some blind taste tests (DS#4 not keen on raw pepper!) and planted up their own pots with cress, spinach and pea seeds.

carrot seeds #sowandgrow
We met the very lovely (and very tall!) Lorraine Pascale who was very friendly and passionate about the campaign, and we got to eat a gorgeous healthy lunch. Well,most of us did. Grumpy refused to try the lovely pasta, or chilli, or salad and instead made a beige lunch of bread and tortilla chips. Oh the shame of it.

Anyway, my other children do eat a pretty healthy diet and I am lucky that living in a fairly rural part of the UK they get to see the crops and animals they eat in the fields as well as in the supermarket but many children don't get that opportunity.

The Sow & Grow scheme is such a great opportunity for children from all backgrounds to enjoy the satisfaction of planting, caring for then hopefully eating something they have grown.

innocent's #sowandgrow seeds for children to plant

Disclaimer: We enjoyed lunch and activities at Innocent and received a goody bag. Views and opinions remain honest and my own.