Photo by Yan Krukau from Pexels:
https://www.pexels.com/photo/photo-of-woman-using-cellphone-while-smiling-4458403/
When you think of ways to provide better customer service, you might imagine emails and phone calls. Perhaps you envision holding local events, too. While these ideas are great and absolutely can help improve your brand in the eyes of customers, your website is another place where you can assist customers in the ways they need. Doing so can help your business stand out online, improve trust, and potentially lead to repeat sales.
Add a Chatbot
When people visit your website, they may have questions about your products and services. Provide the instant support they’re looking for with a chatbot for websites. This tool is an effective way to answer frequently asked questions and guide visitors to the page they’re looking for. A chatbot operates around the clock, so it suits customers with varying schedules and who live in different time zones. Implementing this feature on your business site can also take pressure off your human staff by handling questions.
Provide Clear Contact Info
Have you looked at the contact page of your website lately? It might have outdated details for your phone number or not include every way that you’re available. Looking at the page may also prompt you to think about additional forms of contact for customers and look into those. Having more than one way to reach your support team is important to appeal to a wider range of people. Be sure that the contact details are clearly laid out on a page of your website so that your team is reachable in case of inquiries. Answering questions may lead to a sale, so it is well worth it, while a bad experience could lose you the sale.
Add Guides and Videos
Having a support section on your website with valuable resources for website visitors is a good idea. Reading guides and watching videos posted on the business site can help those who prefer to look for the answers themselves. That can improve customer satisfaction and position you as a knowledgeable resource in your field. You may even go a step further by SEO optimizing the articles and videos to rank highly in search engines, attracting more visitors to your site. More website traffic can increase awareness of your brand and increase the opportunity for sales.
Add or Improve Accessibility
Making your site usable by all is important, both because it is the right thing to do and so that you can generate more leads to convert into sales. For visually-impaired visitors to your site that use screen readers, make images easier to understand by adding alt text to them. Also, use proper HTML tags. You may also increase color contrast on pages to make them easier to read. For those with hearing issues, consider adding captions to videos for them. These improvements make your site more inclusive and can increase the overall user experience.
Conclusion: Better Customer Service, Using Your Site
By using tools like chatbots, adding guides, providing a contact page, and ensuring accessibility, you improve the visitor experience on your website. With customer expectations being high, these things are important to do. These efforts help your brand truly stand out in a positive way.