What’s that sound? A plane? A train? Nope – it's the Rascals Mystery Pop-Up: a giant musical box the size of a double decker bus, ready to make some noise on London’s Southbank. This Friday May 30th, the award-winning nappy brand Rascals that’s been making waves in the UK will be dropping into London town with a very special surprise on Friday, May 30th…
From 11am, parents, kids, parents-to-be and everybody in between is invited to come down to Queen’s Walk on London’s Southbank to be in with a chance to snap up some baby essentials and have some fun while they’re at it.
From mammoth giveaways to interactive fun, there’s something for absolutely everyone to enjoy. Expect ‘queuetainment’ (yes even queuing will be fun!) in the form of ‘Rascals Says’, ‘Musical Statues’ and ‘Musical Bumps’ (hint: think ‘music’), spot prizes for parents and little ones plus the giveaway of 7000 samples – and the chance to win 1 of 15 years' worth of nappies. While we can’t give too much away (that is the point of a mystery!), visitors can look forward to playful, life-size interactions and plenty of photo ops. Designed to surprise Londoners and their little ones in the most harmonious of ways.
Rascals, who recently launched with their ‘We get it’ promise to parents (watch the ad here) are on hand to give some light entertainment during the half-term break to get families out and about during the pre-summer holiday.
Speaking about the activation, Will Harvey, Marketing Director at Rascals said: “We know how tough it can be to keep little ones entertained during the half-term break—especially when parents are running on empty. That’s why we created this experience: to bring a few moments of surprise, delight and maybe even a giggle to families who need it most. We cannot wait to unveil our GIANT mystery box and turn an ordinary Friday into a feel-good family memory. From giving away 15 years’ worth of nappies to handing out coffee treats, we’re here for the big and little wins—because at Rascals, we see you, we get it, and we’ve got your back”
With no registration required, just pop down to Queen’s Walk on London’s Southbank this Friday, May 30th from 11am to discover what goodies you could get your hands on - and how much fun you could have along the way!